At VMware Explore EU, Broadcom further specified its strategy for on premises and AI. However, it did make a few concessions to its critics.
In contrast to the US in-house exhibition VMware Explore US, which Broadcom organised in Las Vegas at the end of August following the takeover, the mood among the participants attending the European version stabilised somewhat, at least it felt that way. The almost 5000 participants represent the hard core of VMware users in the Europe and Middle East region. However, it is also true that many companies did not come or sent significantly fewer participants to the trade fair.
As in Las Vegas, Broadcom’s CEO Hock Tan took to the stage and repeated his philosophy: roll up your sleeves, make good products instead of chasing the next trend every year. This has not always been successful for VMware in the past, as the manufacturer has not been able to extend its technology and market leadership from the VM sector to the cloud and container sector as desired. A retreat into the private sector is supposed to fix this: ‘The future of the enterprise is private’, announced the CEO – and emphasised that it is important for companies to have full control over data, AI and the cloud. And this is only possible with an on-premises environment. Where necessary, public cloud services could of course be accessed in order to minimise peak loads and resource elasticity.
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